Privacy Policy
Updated May 18, 2021
The upshot:
We value our privacy, therefore, we value yours. We have absolutely no interest in storing your information beyond what is absolutely necessary to responsibly conduct business, and we have no interest in selling, renting, leasing, trading, making available for scrutiny, giving away, bartering for, or sharing your information in any way, under any circumstances. We don’t do any sort of wink-wink, nudge-nudge thing with your data, and we have taken data protection very seriously. If you make a purchase through us, and use PayPal, Apple Pay, Google Pay, or provide credit card information via our Stripe Payment gateway, your information is stored with them, not us, and if they have a breach, then it’s on them, not us. So, neener, neener, neener. If you call and place an order with us over the phone, we do not retain your contact or credit card details. We will be delighted to take your order via phone, but you will have to provide us all your information, every time.
So, if you want to go on to slog through the legalese, have at it. Yep, we’ve got some.
Information We Collect
We only collect information about you if we have a reason to do so–for example, to provide our Services, to communicate with you, or to make our Services better.
We collect information in three ways: if and when you provide information to us, automatically through operating our Services, and from outside sources. Let’s go over the information that we collect.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to us. The amount and type of information depends on the context and how we use the information.
Here are some examples:
Basic Account Information: We ask for basic information from you in order to set up your account. For example, we require individuals who sign up for an Elegant Insights account to provide a username and email address. You may provide us with more information–like your name–but we don’t require that you create an account to shop with us.
Public Profile Information: If you have an account with us, we collect the information that you provide for your public profile. For example, if you have a WordPress.com account, and you leave a comment, your username is part of that public profile, along with any other information you put into your public profile, such as a photo or an “About Me” description. Your public profile information is just that–public–so please keep that in mind when deciding what information you would like to include.
Transaction and Billing Information: If you buy something from us, you will provide additional personal and payment information that is required to process the transaction and your payment, such as your name, credit card information, and contact information.
Communications With Us: You may also provide us information when you respond to our emails, use our contact form, subscribe to our blog, or respond to our social media posts.
Information Collected Automatically
We also collect some information automatically:
Log Information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, such as the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you provide your billing and shipping address, for example.
Stored Information: We store as little information as possible that will enable us to conduct business with you. If you subscribe to our email list, we store your email address so that we may send you email. We do not store IP address, device info, geographical information, or other identification information, personal or otherwise. Logs are kept automatically for the purposes of technical support and troubleshooting, if there’s a bug crawling through our website. Darn thing. Shoo.
Information from Cookies & Other Technologies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. While Elegant Insights currently does not employ any of these devices, Automatic, the company that owns WordPress, uses cookies and other technologies like pixel tags to help identify and track visitors, usage, and access preferences for their Services. Since Elegant Insights is built upon a WordPress platform, you are subject to cookies or whatever tracking devices are used by Automatic. But we are not interested in following you around.
Information We Collect from Other Sources
We may also get information about you from other sources. For example, if you connect your website or account to a social media service (like Twitter) through our Publicize feature, we will receive information from that service (such as your username), via the authorization procedures used by that service. The information we receive depends on which services you authorize and any options that are available.
How And Why We Use Information
Purposes for Using Information
We use information about you as mentioned above and for the purposes listed below:
To provide our Services–for example, to set up and maintain your account.
To further develop and improve our Services–for example by adding new features that we think our users will enjoy.
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:
(1) The use is necessary in order to fulfill our commitments to you under our Terms of Service or other agreements with you or is necessary to administer your account–for example, in order to enable access to our website on your device or charge you for a paid plan; or
(2) The use is necessary for compliance with a legal obligation; or
(3) The use is necessary in order to protect your vital interests or those of another person; or
(4) We have a legitimate interest in using your information–for example, to provide and update our Services, to improve our Services so that we can offer you an even better user experience, to safeguard our Services, to communicate with you, to measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition, to monitor and prevent any problems with our Services, and to personalize your experience; or
(5) You have given us your consent.
Sharing Information
How We Share Information
We do not sell our users’ private personal information.
We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:
Third Party Vendors: We may share information about you with third party vendors who need to know information about you in order to provide their services to us, or to provide their services to you. This group includes vendors that help us provide our Services to you (like payment providers that process your credit and debit card information, fraud prevention services that allow us to analyze fraudulent payment transactions, postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you.
Legal Requests: We may disclose information about you in response to a subpoena, court order, or other governmental request.
With Your Consent: We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties with which you authorize us to do so, such as the social media services that you connect to your site through our Publicize feature, or if you choose to share the contents of your wish list, or if you ask us to conduct an investigation with a postal carrier or courier service, so as to locate a lost package.
Information Shared Publicly
Information that you choose to make public is–you guessed it–disclosed publicly.
That means, of course, that information like your public profile, posts, other content that you make public on your website, and your “Likes” and comments on other websites, are all available to others. For example, the photo that you upload to your social media page to show off your latest purchase, if you make a comment or ask a question via social media, if you tag us in a social media post, etc. And thanks, by the way. We hope you get a lot of views!
Public information may also be indexed by search engines or used by third parties.
Please keep all of this in mind when deciding what you would like to share.
How Long We Keep Information
We generally discard information about you when we no longer need the information for the purposes for which we collect and use it–which are described in the section above on How and Why We Use Information–and we are not legally required to continue to keep it.
Security
While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so, such as monitoring our Services for potential vulnerabilities and attacks.
Choices
You have several choices available when it comes to information about you:
Limit the Information that You Provide: If you have an account with us, you can choose not to provide the optional account information, profile information, and transaction and billing information. Please keep in mind that if you do not provide this information, certain features of our Services–for example, shipping your purchase – would not be possible, and certain site features would not function properly.
Close Your Account: While we’d be very sad to see you go, if you no longer want to use our Services 🙁 🙁 🙁 :(, you can close your WordPress.com account. Please keep in mind that we may continue to retain your information after closing your account, as described in How Long We Keep Information above–for example, when that information is reasonably needed to comply with (or demonstrate our compliance with) legal obligations such as law enforcement requests, or reasonably needed for our legitimate business interests.
Your Rights
If you are located in certain countries, including those that fall under the scope of the European General Data Protection Regulation (AKA the “GDPR”), data protection laws give you rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
Request access to your personal data;
Request correction or deletion of your personal data;
Object to our use and processing of your personal data;
Request that we limit our use and processing of your personal data; and
Request portability of your personal data.
You can usually access, correct, or delete your personal data using your account settings and tools that we offer, but if you aren’t able to do that, or you would like to contact us about one of the other rights, scroll down to How to Reach Us to, well, find out how to reach us.
EU individuals also have the right to make a complaint to a government supervisory authority.
You can write to us at:
Elegant Insights
404 S. Boulder Hwy
Suite 91761
Henderson, NV 89015
702.605.1265
Please review our Terms of Service, if you really want to torture yourself and read more information and other legal mumbo-jumbo.