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Let’s Go Shopping 11: Everything you need to know to join us!

After presenting 10 previous Let’s Go Shopping virtual events, you might think you’ve heard it all before. Well, think again!

This year, I’ve asked all the Let’s Go Shopping entrepreneurs to devote time to showcase only their newest, most exciting products. Each vendor will spend the first half or so of their hour offering fun new items, and the rest of their segment will consist of their best sellers and customer favorites.

So, be sure to catch the first half of each presentation throughout the two days, Saturday, November 7 and Sunday, November 8, from 10 AM to 5 PM Pacific time, so you’ll be sure to get the gifts that are new and exclusive! Definitely stick around, though, because many of our fabulous entrepreneurs are offering discounts, door prizes, and special surprises you’ll want to take advantage of, so bring a friend, and shop ’til you drop! If you want to be sure you don’t miss any news about LGS11, be sure to sign up to our groups announcement list by sending a blank email to: lgs+subscribe@groups.io and I’ll add you to the list.

Image of 3 colorful gift bags, each with a different holiday design, such as snowflakes and ornaments. Each bag is printed in bold white text with "Let's Go Shopping!"

Here’s your invitation to Let’s Go Shopping 11!

Zoom into our virtual mall and check off all the names on your gift list. Power shop in your pj’s! Scroll down if you need the dial-in numbers.

Saturday, November 7, 2026:
Time: 10:00 AM Pacific Time.
Sunday, November 8, 2026:
Time: 10:00 AM Pacific Time.

Join Zoom Meeting
us02web.zoom.us/j/87886760760?pwd=aUTiAuQWUORQtOwgKjS8ITpZRXof5T.1

Meeting ID: 878 8676 0760
Passcode: 204995

One tap mobile
+12532050468,,87886760760#,,,,*204995# US
+12532158782,,87886760760#,,,,*204995# US (Tacoma)

Join by SIP
• 87886760760@zoomcrc.com

Join instructions

us02web.zoom.us/meetings/87886760760/invitations?signature=wbr00VWMdWDrVnsudUOeNn993rJdofX0yVbnGc5STJE

Let’s Go Shopping 11 Event Schedule:

Please note that all times are Pacific time. Adjust for your time zone accordingly.

Day 1, Saturday, November 7:

10:00 AM – Introduction and welcome

10:15 AM – A holiday tradition for your tactile tree by Elegant Insights

11:00 AM – “Tis the season to be gifted! Shop handmade, give thoughtfully with Gifted BACK.

12 noon – Glam Canes for stepping out in style.

01:00 PM – Wright Turn Only – Christmas gifts with a heavenly touch: Inspired by the Holy Land, handcrafted with faith, and created with love.

02:00 PM – Fabulous festive fashion with Blind Girl Designs

03:00 PM – Tech the halls with A T Guys

04:00 PM – A Touch of Christmas: Perfectly personalized by Elegant Insights

05:00 PM – End of day

Day 2, Sunday, November 8:

Please note that all times are Pacific time.

10:00 AM – Guidelight Solutions Back for one final big bang blowout with lots of surprises!

11:00 AM – Glittering gifts from Elegant Insights

12 noon – Santa’s Scentsational Stop with Nini

01:00 PM – Sartorial style for the season and beyond by Blind Girl Designs

02:00 PM – Sleigh Bells & Sawdust: Handcrafted wooden treasures, practical gifts, and a little holiday magic.

03:00 PM – Stocking Stuffers gifts $20 and under

04:00 Happy Hour Q and A: Bring your own beverage, sit a spell, and get those questions answered!

05:00 PM – End of day

The LGS11 Directory of entrepreneurs:

Check out these fantastic businesses ready to help you tackle that gift list, and who can be contacted using the details below. Shop ’til you drop from the comfort of your couch!

Happy holidays from all of us!

Gifted Back – Gifted Blind Artists, Crafters, and Knitters

Discover one-of-a-kind holiday treasures handcrafted by talented artisans who are blind or have low vision. Give a gift that truly gives back! Custom requests welcome!

Pearl Mecenas
619-433-4493
pearl.a.mecenas@gmail.com
www.GiftedBack.com
Facebook: www.facebook.com/giftedbackcause
Instagram: www.instagram.com/giftedback/

GLAM CANES

Making Independence Glamorous. A chic new look at accessible fashion, the Glam Cane amplifies confidence and promotes sophistication for blind and low-vision fashionistas.

Arthur Gwynne
www.glamcanes.com
team@lachimusic.com
IG: @glamcanes

Wright Turn Only

Crafted with vision, not sight – distinctive wooden treasures to warm every holiday heart.

Ray Wright
801-560-9866 -call or text
www.wrightturnonly.com/
wrightturnonly@gmail.com

Elegant Insights

A distinctive collection of jewelry, gifts, and accessories, all handcrafted, made in the USA, and embossed in braille or with precision engraving. Get your sparkle on!

Laura Legendary
702-605-1265
elegantinsightsjewelry.comcustomer.service@elegantinsightsjewelry.com
X: @ElegantInsights
FB: www.facebook.com/Elegant.Insights/
IG: www.instagram.com/elegantinsights/

GuideLight Solutions

It Works! We Use IT ourselves. In one final big bang blow-out, we will be liquidating remaining leather inventory, blindness technology, and unique one of a kind items.

Barry Scheur
617-969-7500
barry.scheur@gmail.com
2220 Windsor Run Lane, Apt. 58
Unit CC-G18
Matthews, NC 28105

Blind Girl Designs

Whimsical  prints  featuring white canes and tactile braille. We  print  on  blankets,  zipper totes, Tshirts,  crewneck sweatshirts,  zipper hoodies and hoodies! We have a large variety of colors and prints for  both men, women and youth starting in youth size small and going up to three XL tall. The shipping is always free, and we love to take your orders over the phone and give you explanations about our product! We always hope you enjoy your Blind Girl Designs!

Tricia Waechter
862-448-1011
blindgirldesigns.com/
tricia@blindgirldesigns.com
molly@blindgirldesigns.com
Facebook: https://www.facebook.com/blindgirldesigns
Instagram: https://www.instagram.com/blindgirldesigns/ 
Tik Tok: https://www.tiktok.com/@blindgirldesigns

A. T. Guys

Smart technology for your smart life.

J. J. Meddaugh
269-216-4798
atguys.com
support@atguys.com
Facebook: www.facebook.com/atguys
Mastodon: atguys@mastodon.social

Scentsy with Nini

Fill Your Life with Fragrance.

Nini Urschel
Scentsy Associate Mentor 
916-206-1151 (cell)
Email: nini95626@sbcglobal.net
Website:  https://nini.scentsy.us
“Sensational Scents with Nini” Private Facebook Page:  https://www.facebook.com/groups/272770334027562/

Your dial-in numbers…

Dial by your location
• +1 346 248 7799 US (Houston)
• +1 669 444 9171 US
• +1 669 900 6833 US (San Jose)
• +1 719 359 4580 US
• +1 253 205 0468 US
• +1 253 215 8782 US (Tacoma)
• +1 929 205 6099 US (New York)
• +1 301 715 8592 US (Washington DC)
• +1 305 224 1968 US
• +1 309 205 3325 US
• +1 312 626 6799 US (Chicago)
• +1 360 209 5623 US
• +1 386 347 5053 US
• +1 507 473 4847 US
• +1 564 217 2000 US
• +1 646 931 3860 US
• +1 689 278 1000 US
Find your local number:us02web.zoom.us/u/ktWgy5kuJ
Meeting ID: 878 8676 0760
Passcode: 204995

Thank you for shopping with us!

Ready for a little retail therapy? Let’s Go Shopping!
Laura

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Get new posts via email

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The holiday shopping season starts soon. Get ready for LGS11!

With so much marketing noise out there, it’s hard to keep track of the products, services, or events that are most relevant to you, especially during the holiday season, when promotion reaches a frenzied peak. Whether you are delivered ads on your favorite streaming platform, social media feed, apps, or TV and print media, we are bombarded from all directions. No matter the type of sales, a key element of promotion is repetition, repetition, repetition. If the message is drilled into your head often enough, you couldn’t forget it if you tried. There may be a fancy marketing term for it, but the upshot is, for any business, that’s called a win.

Even a small fry business like mine — micro fry? Nano fry? — Benefits from repeatedly reaching out in an effort to keep our name top of mind so customers keep coming back. It doesn’t take a genius to figure out that’s why so many companies have a web site, a blog, multiple social media accounts, and any number of assets on which to post ads, ads, and more ads. Sometimes, businesses collaborate so as to pool resources to expand their reach. This is the purpose of this post.

In 2020, during the height of the pandemic, I became frustrated with the lack of support received by small business entrepreneurs and home-based business owners, who seemed to be shut out of all the subsidies, loan offerings, payroll assistance, and government support that enabled so many entities to remain solvent during periods of lockdowns and storefront closings. Money seemed to be raining down for many types of businesses, except for those with a handful of employees, or sole proprietorships. I was especially concerned about the community of disabled entrepreneurs, or those business owners who catered to a clientele with disabilities, which was being ignored altogether. With limited public transportation, as well as individual isolation, I wanted to find a way to support both groups. So, I took it upon myself to create a collaborative platform by which I could connect small businesses with the customers who needed them. The Let’s Go Shopping virtual event was born.

Let’s Go Shopping is an online, accessible, virtual shopping showcase that is hosted on the Zoom platform. Each year, I’ve invited small business entrepreneurs who offer retail goods, crafts, food, apparel, accessories, tech gadgets, home decor and more to exhibit their products on the LGS online virtual shopping mall.

This year will be the 11th edition of Let’s Go Shopping, and if you, or if someone you know, would like to join us as either a vendor, or as an attendee, the place to start is at the Let’s Go Shopping main information page. You can opt-in to our announcement list, which is required of all vendors. Then, scroll down to the contact link to express interest in joining the program as a vendor. I’ll reach out with more details.

Feel free to pass this post along to a friend or loved one who is an entrepreneur, crafter, or artist. There is a registration fee and a vendor guidelines page to which you’ll be directed. There are also recordings of previous events, if you want to get an idea of how the event runs. Think of it like an audio only version of a home shopping channel. It’s a great way to get business name recognition, as Let’s Go Shopping is widely promoted, starting with this post. I’ll publish news and updates about LGS11 repeatedly on my network, and the participating entrepreneurs will leverage their own contacts as well. You can’t miss it, so if you’ve heard all this before, that’s thanks to repetition, repetition, repetition.

Sparkle on!

Laura

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Posted on

As the Dog Star rises, so does my Dog Days of Summer event!

Heat got you down? Summer getting a bit…long? Let’s liven things up around here!

For the past half-dozen years or so, I’ve hosted a shopping event meant just for dogs and dog lovers. Whether you are a guide dog handler, puppy raiser, dog groomer, pet parent or just a doggy devotee, join me this Saturday, August 22nd, at 2 PM Pacific time, 5 PM Eastern for this fun virtual shopping program. I’ll have jewelry, gifts, and accessories for you and your canine crush. I’ve invited a few friends to stop by, so it will be a casual couple of hours to enjoy a little dog-themed down time.

Photo of the Doggy Devotee charm bracelet by Elegant Insights

Be sure to share this with a friend, and I look forward to spending a Saturday afternoon with you.

Here’s your invitation:

The Dog Days of Summer event
Time: Aug 22, 2026 02:00 PM Pacific Time (US and Canada)
Join Zoom Meeting
us02web.zoom.us/j/89620214771?pwd=GGIzT2VYbPNwY3SKV4gKbhcPSIlbIW.1

Meeting ID: 896 2021 4771
Passcode: 343714

—

One tap mobile
+12532158782,,89620214771#,,,,*343714# US (Tacoma)
+13462487799,,89620214771#,,,,*343714# US (Houston)

—

Join by SIP
• 89620214771@zoomcrc.com

Join instructions
us02web.zoom.us/meetings/89620214771/invitations?signature=W-OW4-EGOmFFSpW60Kfz0DpDuDVDz0gbmj4A1VZatQI

Woof! Woof!

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Posted on

It’s the 10th edition of Let’s Go Shopping! Here’s all you need to know to shop ’til you drop!

Below, please find the LGS10 event schedule, the vendor directory, and the virtual mall login details. Shop ’til you drop this holiday season and get every name checked off your gift list. This year, Let’s Go Shopping takes place over two consecutive Saturdays, so if you see a vendor listed twice, they’ll present different products each time. Tune in for special programs such as our annual “Stocking Stuffers” hour, where every item presented will be $20 or under. Don’t miss the “10/10/10” hour, where we’ll offer special items that in some way embrace the number ten, whether it’s a $10 item,. ten items for one low price, a 10% discount, and so on. Celebrate the 10th edition of LGS with us, and be sure to catch the “Happy Hour Q&A” session the last hour of the second Saturday, where you can get any of your last-minute questions answered. Bring a friend and power shop in your pj’s throughout the 2025 Let’s Go Shopping holiday gift extravaganza!

Image of 3 colorful gift bags decorated in holiday motifs, such as snowflakes and Christmas ornaments, with "Let's Go Shopping!" printed on each in bold white letters.

Here’s your ticket to the Zoom virtual mall:

To get the inside scoop on any discounts, door prizes, coupon codes, or other special deals, be sure to subscribe to the Let’s Go Shopping announcements list! Send a blank email to lgs+subscribe@groups.io for all the LGS10 goodness!

Time:
Saturday, Nov 1, 2025 09:00 AM Pacific Time (US and Canada)
Saturday, Nov 8, 2025 09:00 AM Pacific Time (US and Canada)

it’s the 10th edition of the epic, online, accessible, virtual mall crawl that connects small businesses with the customers who need them! Celebrate with us as we present the 2025 lineup of great holiday gifts for everyone on your list. Find tech gadgets and daily living aids, fashion and jewelry, bags and accessories, fragrance and beauty, stocking stuffers, hand crafts, home decor, and more!

Join Zoom Meeting

us02web.zoom.us/j/86732574292?pwd=9NfMA1PwkMSaNESMflmeMlVMemk76K.1

Meeting ID: 867 3257 4292
Passcode: 239040

—

One tap mobile
+13462487799,,86732574292#,,,,*239040# US (Houston)
+16694449171,,86732574292#,,,,*239040# US

If you need the dial in numbers, scroll down to the bottom.

The Let’s Go Shopping 10 Event Schedule

Please note that all times are Pacific time. Adjust for your time zone accordingly.

Day 1, Saturday, November 1:

09:00 AM – Wright Turn Only handcrafted wooden keepsakes

10:00 AM – Blind Girl Designs for festive fashion fabulous

11:00 AM – Simple Little Goods quality artisan crafted leather gifts

11:30 AM – Braille Wear embroidered designs that make perfect presents

12 noon Guidelight Solutions to enhance your holidays

01:00 PM – All that Glitters and Christmas Critters with Elegant Insights

02:00 PM – Stocking stuffers Gifts $20 and under!

03:00 PM – Gifted Back by blind artists, crafters, and knitters

03:30 PM Blind Delights for a more delightful holiday season

04:00 PM – Tech the Halls with A. T. Guys

05:00 PM – End of day

Day 2, Saturday, November 8:

09:00 AM Scentsy with Nini: Santa’s Sensational Scents of the Season!

10:00 AM – 10/10/10 Celebrate LGS10!

11:00 AM – Braille Wear festive embroidered gifts

11:30 AM – Gifted Back for gifts that truly give back!

12 noon – Guidelight Solutions you’ll carry every day

01:00 PM – Trim the tree with Elegant Insights

1:30 PM Simple Little Goods quality handcrafted leather gifts

02:00 PM – Mama Otter’s Tidbits affordable jewelry treasures for the holidays and beyond

03:00 PM – Elegant accessories with Elegant Insights

04:00 Happy Hour Q and A: Bring your own beverage, sit a spell, and get those questions answered!

05:00 PM – End of day.

The LGS10 Directory of entrepreneurs

Welcome to Let’s Go Shopping! The 2025 showcase begins at 9AM Pacific time on Saturday, November 1st, and continues on Saturday, November 8th at 9AM Pacific time.

Check out these fantastic businesses ready to help you tackle that gift list, and who can be contacted using the details below. Shop ’til you drop from the comfort of your couch!

Happy holidays from all of us!

Wright Turn Only

Crafted with vision, not sight – distinctive wooden treasures to warm every holiday heart.

Ray Wright
801-560-9866 -call or text
www.wrightturnonly.com/
wrightturnonly@gmail.com

Blind Delights

Handcrafted, natural, affordable, and environmentally friendly skin care.

Stephanie Barrera Valdes
781-839-0628
blinddelights@gmail.com
blinddelights.shop
Facebook:
www.facebook.com/10074076551878
Instagram: 
www.instagram.com/blinddelights?igshid=YmMyMTA2M2Y=
TikTok:
 https://www.tiktok.com/@blinddelights?_t=8gEtz3v8U4E&_r=1

Simple Little Goods

Quality handmade leather goods.

Chuck Winstead
502-509-4445
simplelittlegoods@gmail.com
Facebook: www.facebook.com/people/Simple-Little-Goods/100075977329182/?mibextid=ZbWKwL

Braille Wear

Totes, Aprons, and accessories with tactile embroidered Braille and/or print and tactile images. Ready-made items and custom items available. Fun and unique gifts for everyone!

Terry Keyson
805 338 9853
braillewear.shop
Braillewear4u@gmail.com
Instagram: @braillewear4u

Elegant Insights

A distinctive collection of jewelry, gifts, and accessories, all handcrafted, made in the USA, and embossed in braille or with precision engraving. Get your sparkle on!

Laura Legendary
702-605-1265
elegantinsightsjewelry.comcustomer.service@elegantinsightsjewelry.com
X (Twitter): @ElegantInsights
FB: www.facebook.com/Elegant.Insights/
IG: www.instagram.com/elegantinsights/

GuideLight Solutions

It Works! We Use IT ourselves.

Barry Scheur
617-969-7500
barry.scheur@gmail.com
2220 Windsor Run Lane, Apt. 58
Unit CC-G18
Matthews, NC 28105

Blind Girl Designs

Whimsical white cane prints on aprons, totes, Tshirts and hoodies! Great holiday gifts!!!

Tricia Waechter
862-448-1011
blindgirldesigns.com/
tricia@blindgirldesigns.com
molly@blindgirldesigns.com
Facebook: https://www.facebook.com/blindgirldesigns
Instagram: https://www.instagram.com/blindgirldesigns/ 
Tik Tok: https://www.tiktok.com/@blindgirldesigns

Gifted Back – Gifted Blind Artists, Crafters, and Knitters

Discover one-of-a-kind holiday treasures handcrafted by talented artisans who are blind or have low vision. Give a gift that truly gives back! Custom requests welcome!

Pearl Mecenas
619-433-4493
pearl.a.mecenas@gmail.com
www.GiftedBack.com
Facebook: www.facebook.com/giftedbackcause
Instagram: www.instagram.com/giftedback/

A. T. Guys

Smart technology for your smart life.

J. J. Meddaugh
269-216-4798
atguys.com
support@atguys.com
Facebook: www.facebook.com/atguys
Mastodon: atguys@mastodon.social

Scentsy with Nini

“Fill Your Life with Fragrance”

Nini Urschel, Scentsy Fragrance Consultant
916-206-1151
nini95626@sbcglobal.net
nini.scentsy.us
“Sensational Scents with Nini” Private Facebook Page: www.facebook.com/groups/272770334027562/
“NV Wickless Scents & More” Facebook Public Page: www.facebook.com/pages/category/Product-Service/NV-Wickless-Scents-More-125248947558448/

Mama Otter’s Tidbits

Treasures, Treats, and Trinkets for Every Taste.

Charlotte Lang
mamaotter1@gmail.com
www.mamaotter.com

Thank you for patronizing these wonderful businesses. Please allow for extra shipping time, as delivery services slow down over the holidays. Custom and handcrafted goods require more time to complete and ship as well, so we appreciate your patience as we tackle a surge of orders. Wishing you and yours a joyful holiday season.

Ready for a little retail therapy? Let’s Go Shopping!

Zoom dial-in phone numbers

Dial by your location
• +1 346 248 7799 US (Houston)
• +1 669 444 9171 US
• +1 669 900 6833 US (San Jose)
• +1 719 359 4580 US
• +1 253 205 0468 US
• +1 253 215 8782 US (Tacoma)
• +1 929 205 6099 US (New York)
• +1 301 715 8592 US (Washington DC)
• +1 305 224 1968 US
• +1 309 205 3325 US
• +1 312 626 6799 US (Chicago)
• +1 360 209 5623 US
• +1 386 347 5053 US
• +1 507 473 4847 US
• +1 564 217 2000 US
• +1 646 931 3860 US
• +1 689 278 1000 US
Meeting ID: 867 3257 4292
Passcode: 239040
Find your local number:us02web.zoom.us/u/ktWgy5kuJ

Laura

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Get new posts via email

Posted on

It’s time for the annual Dog Days of Summer virtual event!

As summer draws to a close, and before back-to-school chaos begins, I host an annual virtual program I call the Dog Days of Summer event. It’s a little later than usual this year, but my annual shopping day just for doggy devotees is set for Saturday, August 30. The focus will be on jewelry and accessories for all the pet parents, guide dog handlers, puppy raisers, and dog lovers out there. I’ll also share some new items for fall, and preview the upcoming Let’s Go Shopping holiday extravaganza.

Please join me on Saturday, August 30th at noon Pacific time, 3PM Eastern for my Dog Days of Summer and Fall Preview event. Please share widely, and don’t forget to bring along your own furry friends.

Zoom in here:

Topic: The Dog Days of Summer, and a fall preview
Time: Aug 30, 2025 12:00 PM Pacific Time (US and Canada)
Join Zoom Meeting
us02web.zoom.us/j/86430443083?pwd=XrXFAveQ0ZUea687b2HwcUOSRLfuvs.1

Meeting ID: 864 3044 3083
Passcode: 854109

One tap mobile
+17193594580,,86430443083#,,,,*854109# US
+12532050468,,86430443083#,,,,*854109# US.

See you Saturday!

Laura

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Posted on

Catch a bit of spring fever, and hop in to this shopping event!

The change of season usually brings about so much that is new. Beyond the change of weather, a new season can mean a change of a job or home, the start of a first school year, or graduation from the last one, and it can also bring about a fresh new outlook, not to mention a burgeoning sense of freedom from the tyranny of freezing temperatures. Spring also transitions us from what we may consider to be traditional seasonal holidays to less formal ones, such as Mother’s Day, graduations, birthdays, Father’s Day, and so on. There is also Passover and Easter. While not typically big gift-giving holidays, we all celebrate in our own way, and whether that’s finding the perfect birthday or graduation gift or honoring mom and dad on their special days, spring blooms with so many happy possibilities.

As a way to celebrate all of the wonderful springtime occasions, I’ve put together a special shopping event to which you are invited. Join us, and catch a bit of spring fever!

When:  Saturday, April 5th, 2025, starting at 11:00 AM Pacific time, 2:00 PM Eastern.

Where: Join Zoom Meeting

us02web.zoom.us/j/89662933202?pwd=Q7D5FaYG8LlbgBMOLiFeQbT25q6Pji.1

Meeting ID: 896 6293 3202
Passcode: 968228

Scroll down for the dial-in numbers if you need them.

Find everything from tools and supplies to help you with spring cleaning, bags, jewelry, gifts for mom, fashion accessories, home fragrance, and whatever else I can turn up to get your spring blooming!

Hop on in to find little somethings to tuck into an Easter basket, or get a jump on gifts for mom, dads, grads, or for those special spring birthdays…And, of course, I’ll showcase our beautiful braille jewelry.

Feel free to share the login details with a friend, and tune in on Saturday. It’s a spring thing!
Photo of our Easter cane charm with enamel bunny charm, carrot, butterfly, and pink and green crystals along with pink and green egg-shaped freshwater pearls. A colorful enamel Easter egg charm hangs at the bottom.

Schedule:

Here’s the schedule for Saturday, April 5. Please note all times are Pacific time. Adjust for your time zone accordingly.

11:00 AM – Welcome and announcements

11:15 AM – Easter Joy with Elegant Insights Braille Creations

12 noon – It’s In The Bag with Derrek’s Bags

1:00 PM – Spring Cleaning and Home Scents with Nini

2:00 – Simple Little Goods for Dad Handcrafted Leather

2:30 – Gifts for Mom’s Day by Elegant Insights

Vendor info:

Here’s the contact info for the vendors:

Derrek’s Bags

Derrek Cooke
845-420-8917
derreksbags@gmail.com
www.etsy.com/shop/DerreksBags
Twitter: @DerreksBags

Simple Little Goods

Chuck Winstead
502-509-4445
simplelittlegoods@gmail.com
simplelittlegoods.com
Facebook: www.facebook.com/people/Simple-Little-Goods/100075977329182/?mibextid=ZbWKwL

Scentsy with Nini

Nini Urschel
Independent Scentsy Consultant
916-206-1151 (cell)
Email: nini95626@sbcglobal.net
Website:  https://nini.scentsy.us
“Scentsational Scents with Nini” Private Facebook Page:  https://www.facebook.com/groups/272770334027562/
“NV Wickless Scents & More” Facebook Public Page:  www.facebook.com/pages/category/Product-Service/NV-Wickless-Scents-More-125248947558448/

Elegant Insights Braille Creations

Laura Legendary
702-605-1265
elegantinsightsjewelry.com l.legendary@elegantinsightsjewelry.com
customer.service@elegantinsightsjewelry.com
Facebook: www.facebook.com/Elegant.Insights
Twitter: @ElegantInsights
Instagram: www.instagram.com/elegantinsights

Zoom in here:

Time: Apr 5, 2025 11:00 AM Pacific Time (US and Canada)
Join Zoom Meeting
us02web.zoom.us/j/89662933202?pwd=Q7D5FaYG8LlbgBMOLiFeQbT25q6Pji.1

Meeting ID: 896 6293 3202
Passcode: 968228

—

One tap mobile
+16699006833,,89662933202#,,,,*968228# US (San Jose)
+17193594580,,89662933202#,,,,*968228# US

—

Dial by your location:

• +1 669 900 6833 US (San Jose)
• +1 719 359 4580 US
• +1 253 205 0468 US
• +1 253 215 8782 US (Tacoma)
• +1 346 248 7799 US (Houston)
• +1 669 444 9171 US
• +1 360 209 5623 US
• +1 386 347 5053 US
• +1 507 473 4847 US
• +1 564 217 2000 US
• +1 646 931 3860 US
• +1 689 278 1000 US
• +1 929 205 6099 US (New York)
• +1 301 715 8592 US (Washington DC)
• +1 305 224 1968 US
• +1 309 205 3325 US
• +1 312 626 6799 US (Chicago)

Meeting ID: 896 6293 3202
Passcode: 968228

Find your local number: us02web.zoom.us/u/keiD75Yn64

Hope to see you there!

Laura

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Reflections: Anatomy of a trade show.

March is the Elegant Insights founding month. We began offering our braille jewelry collection in 2011, and we made our debut at the American Council of the Blind national convention. Recently, while browsing through files of unfinished blog posts I wanted to complete, I ran across an ancient article I had written for a now-defunct blogging platform, lost to the digital graveyard. After amusing myself by rereading some of my old posts, I realized that one article in particular might be a great candidate to revisit now, as I reflect on the previous 14 years as owner and designer of Elegant Insights Braille Creations, and to share some lessons learned.

The old article began like this:

My new business is called Elegant Insights, and I refer to the entire product line more generally as Elegant Insights Braille Creations. I’m selling Braille-embossed jewelry and accessories for both men and women, and even though the web site is still in the, um, beta stage, I first wanted to test market the products with a relevant, large group, so I decided to exhibit my designs at a trade show.

I have never attended a trade show before, not as an exhibitor, anyway. I’m not into arts and crafts, I do not think of myself as a particularly creative person. I have somewhat serviceable oral and written communication skills, but beyond that, I’m not really very good at much of anything. Seriously.

Wow, did I ever sell myself short. Lesson number one — it’s cringy, but it’s timeless — believe in yourself, or no one else will.

You might imagine, then, how nervous I was to participate in this show. It was the American Council of the Blind 50th Anniversary National Conference, and the expected attendance was around 2,000 people. if this new business was going to bomb in a big way, I would learn that in very short order. I had taken on entrepreneurial ventures before, and I was well familiar and comfortable with the administration aspects of a startup small business, but I felt very insecure about how my designs would be received. What if people hated my jewelry?

I need not have worried. Cutting to the chase, the show was a great success, but not because I sold tons of jewelry, although I did. Rather, it was because of all that I learned.

Photo of a table covered with an assortment of jewelry.

The buzz surrounding my debut and the enthusiasm about the products really encouraged me to step outside my comfort zone and to network and promote my new enterprise to everyone and anyone who would listen. I found myself showing off my jewelry to the waitress in the coffee shop at the hotel, the people with whom I sat in the airport, the cab driver who drove me to the venue. I relentlessly and shamelessly promoted my products, and I think that the incredibly positive response helped me a great deal to feel empowered to take risks and permit myself to experience the resulting discomfort. Lesson number two: You can’t play the game with sweaty palms.

There are a few things to take into consideration, though, if you’ve never sat a trade show as a reseller. First of all, the trade show business is a multi billion dollar business, and there is no end to the ways in which you are enticed to spend money, before you ever leave your house. Think about it: You do have to fly to the venue if you do not live nearby, you have to pay for the hotel room, which may or may not be available at a conference discount rate, and you must make your reservations and pay for the booth space, well in advance. This means you have incurred a significant expense before you’ve sold a single item.

From there, you give your bottom line the side eye, as you begin the trade show already in a financial deficit. If you want to send anything to the exhibit hall in advance of the event, you are usually required to use the event sanctioned “drayage” service, which enables you to ship your products, displays, tech gear and marketing materials directly to the booth. I had never heard this word before, so I had to look it up. Drayage is a type of freight transportation that moves goods over short distances, usually within the same geographical area, typically from a port to a nearby storage or distribution center, using a dray. A dray is a vehicle used to haul goods, especially a strong cart or wagon without sides. Dray is an old word, from Middle English. Obviously, nowadays, a dray is a truck.

Using a drayage service can be very convenient, especially if you plan to use heavy or elaborate displays, or if you want to exhibit product that will not fit into a suitcase. However, it can also be very expensive, as this service often employs union labor, which means you are not allowed to carry boxes into the exhibit hall yourself. Plus, at the end of the convention you’ll have to ship it all back.

There are also innumerable ways you can decorate, illuminate, and enhance your exhibit booth, and the event company will offer you a list of products and services guaranteed to heighten an attendee’s shopping experience. Signage, electrical hookup, telephony (for accepting credit cards), wi-fi, tiered advertising plans and promotional bag inserts, and even a trash can, are all available at a cost. Admittedly, this particular show was not as expensive as say, the massive Consumer Electronics Show (CES) might be, but for me, the expense was breathtaking. For example, the convention exhibit fee included one table and two chairs. There were four of us working the booth. When I asked if I might have two extra chairs, I was informed that I would have to pay an additional $75 per chair. Hard pass.

Boy, did my feet hurt.

We haven’t even addressed the cost of the additional inventory you’ll need to last the duration of the event, or any marketing or promotion dollars you’ve already spent to raise awareness about your appearance at the show. If there are hundreds of other exhibitors, how will people find you? Why should they buy your products instead of your competitor’s, who have a fancy multi-table booth, a video playing constantly on a wide screen, customized promotional giveaway swag, discount codes, free popcorn, lots of literature and plenty of chairs? All it takes is money. Lots of money.

Don’t forget, you have to eat while you’re there. Hotel food is expensive. Want to eat off-site? Got transport? Transport is expensive. Oh, and don’t forget, if you plan to be joined by your employees, you’ll have to pay for their airfare, hotel, ground transfers, and food as well as paying for their time working the booth. Ka-ching!

It’s simple math, really. If you are not selling enough to cover your daily expenses, you are going to have to move a lot of product. This dawned on me very early on, as the bills piled up, so I decided to make the trip more about building excitement and interest for my new business, and hoped to capitalize on that excitement in a way that would pay off long after I unpacked my suitcase. Lesson number three: Exhibiting at a convention might be a break-even proposition at best.

If you are a small business owner, offering products or services, an artist selling your work, or an independent consultant seeking to drum up clients, consider ways to conserve your resources before the convention, and plan to heavily promote your appearance in advance, as well as to identify ways to leverage the exposure after the event. For example, ask friends or family to work the booth with you, instead of paid employees. You may still have to pay their way, but at least it’s lighter on the company payroll. You can even share the hotel room and split the cost. Pack groceries, and request a room with a refrigerator. Better yet, if you have a friend or family member who lives near the convention, stay with them if possible. These suggestions are probably obvious, but inexperience can be costly. If the merchandise you are selling is inexpensive, as compared to, say, the software company in the next booth over, they may only need to sell one or two site licenses to pay for their booth space, but you’ll have to sell many more items to pay for yours. Lesson number four: You’ll have to work a lot of conventions or trade shows to make the effort profitable.

Finally, there are no guarantees. I’ve exhibited at conventions where the attendance was abysmal, and consequently I incurred unsustainable financial loss. Convention coordinators or event hosts are only obligated to promote the conference itself, not to put a spotlight on your company. Therefore, you’ll have to do all the heavy promotional lifting. This is why you may consider marketing your appearance at the event in the local area beforehand, so long as visiting the exhibit hall is free and open to the public. Promote the event to relevant groups, clubs, or businesses and encourage them to stop by your booth. Always be sure to include your assigned booth number in all of your marketing. Lesson number five: No one cares about your business as much as you do. It’s all on you.

These are just a few things to consider when exhibiting your wares at a trade show as part of an overall marketing plan. Over the years, I’ve been selective about what events I attend, and, since the pandemic, I jump at any chance to participate in a virtual event. In fact, in an effort to expand my reach, I’ve hosted many of my own virtual events. Use meeting platforms such as Zoom or Teams to create a community, and of course, take advantage of social media. If you need more ideas on how to promote your small business at low or no cost, just use your favorite search engine. You’ll be surprised how many opportunities you’ll find. Most of the time, promoting your venture is a long, slow grind, broken up by intermittent growth spurts. Oh, and wear comfortable shoes.

Sparkle on!

Laura

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The Let’s Go Shopping details, all in one place!

Image of 3 colorful shopping bags decorated with holiday designs such as snowflakes, ornaments, and ribbons, printed with the words, "Let's Go Shopping," in bold text.

Welcome to Let’s Go Shopping!

Here’s everything you need to know to join us for the 2024 epic, accessible, online, virtual mall crawl, Let’s Go Shopping! If using a screen reader, header navigation gets you right to the section you want. First, find the quick login link so you can zoom right in.

Zoom in to our virtual mall with these links:

us02web.zoom.us/j/85762665835?pwd=COS6uJnFatyDLcT7LyutapfyaAym7n.1

Meeting ID: 857 6266 5835
Passcode: 896473

One tap mobile
+17193594580,,85762665835#,,,,*896473# US
+12532050468,,85762665835#,,,,*896473# US
Need to call in? Just scroll all the way to the bottom for those dial-in numbers.

Next, check out the 2-day event schedule so you can listen to your favorite Let’s Go Shopping entrepreneurs for those great gift ideas. Looking for the digits and details? Scroll down further for the vendor directory, with each of the business names, phone numbers, web site URLs, and social links.

LGS9 Schedule:

Day 1: Friday, November 8 2024

Please note that all times are Pacific time.

09:00AM Welcome

09:15 – Guidelights & Gadgets + Guidelight Dogs Retirement Party!

11:00AM – Feel delightful this holiday season with Blind Delights

12Noon – Elegant Insights – New in store for Holiday 2024

01:00PM – Tech the halls with A T Guys

02:00PM – Aille Design – Braille Fashion with Aille Design

03:00PM – Stocking stuffers – Gifts $20 or less!

04:00PM – Simple Little Goods Handcrafted leather gifts and accessories

05:00PM – Badass Blind Creations Rock the knots for the holidays!

06:00PM End of day.

Day 2: Saturday, November 9 2024

Please note that all times are Pacific time.

08:00AM – Wright Turn Only Handcrafted Wooden Keepsakes

09:00AM – Tactile Treasures – tactile treasures for under your tree!

10:00AM – Scentsy With Nini – Make memories with festive holiday fragrances

11:00AM – Find fabulous new holiday fashion by Blind Girl Designs

12Noon – A Touch of the holidays with Braille Wear

01:00PM – Sparkle all the way with Glam Canes!

02:00PM – Elegant Insights – All That Glitters

03:00PM – Guidelights & Gadgets + Guidelight Dogs Retirement Party Blowout!

05:00PM – Happy Hour Q and A: Bring a beverage, sit a spell, and get those gift questions answered!

06:00PM End of day

The Let’s Go Shopping Vendor Directory:

Shop til you drop with our lineup of fabulous small business entrepreneurs!

GuideLight Dog Products, Subsidiary of: GuideLights And Gadgets, Inc.

Holiday Happiness is Going to the Dogs! Specializing in products for guide dogs, handlers, pups, and dog parents of all kinds. Special Surprise Big Bargain Bags and super closeout sales!

KaeAnn Rausch
781-286-1696
GuideLightDogs@gmail.com
www.guidelightsandgadgets.us/GuideLightDogProducts.html
Twitter: @GuideLightDogs

Blind Delights

Handcrafted, natural, affordable, and environmentally friendly skin care.

Stephanie Barrera Valdes
781-839-0628
blinddelights@gmail.com
blinddelights.shop
Facebook www.facebook.com/10074076551878
Instagram: www.instagram.com/blinddelights?igshid=YmMyMTA2M2Y=
TikTok: www.tiktok.com/@blinddelights?_t=8gEtz3v8U4E&_r=1

A. T. Guys

Smart technology for your smart life.

J. J. Meddaugh
269-216-4798
atguys.com
support@atguys.com
Facebook: www.facebook.com/atguys
Mastodon: atguys@mastodon.social

Aille Design Braille Fashion (pronounced: eye)

A fashion statement you can feel (literally)! All of our clothing and accessories feature fully legible braille beadwork made with Swarovski pearls. The braille beadwork is the focal point of each piece and is designed to increase conversation about disability inclusion and accessibility. These fashion-forward braille clothes are stunning and are sure to make you feel empowered and beautiful!

Alexa Jovanovic and Jake Walsh
716-201-0302
ailledesign.com
hello@ailledesign.com
Instagram: https://instagram.com/ailledesign
Facebook: https://www.facebook.com/ailledesign

Simple Little Goods

Simply made well. Simply meant to be used.

Chuck Winstead
502-509-4445
simplelittlegoods@gmail.com
simplelittlegoods.com
Facebook: www.facebook.com/people/Simple-Little-Goods/100075977329182/?mibextid=ZbWKwL

Badass Blind Creations

Unique & Custom hand-crafted crochet and macramé items.
Be A Badass & Rock The Knots!

Laura Hernandez
Raine Leighton
(707) 582-0374
badassblindcreations@gmail.com
Badass Blind Creationswww.tiktok.com/@badassblindcreations
www.instagram.com/badassblindcreations

Wright Turn Only

Distinctive handcrafted wooden keepsakes made with vision, not sight —perfect for any occasion. Custom requests welcome!

Ray Wright
801-560-9866 -call or text
www.wrightturnonly.com/
wrightturnonly@gmail.com

Tactile Treasures

Artwork and gifts that can be enjoyed by everyone regardless of their disability

Alyssa Burton
709-700-2244
tactile.treasures1@gmail.com
Facebook: www.facebook.com/tactile.treasures1?mibextid=LQQJ4d
Instagram: www.instagram.com/tactiletreasures1

Scentsy with Nini

Fill your life with fragrance

Nini Urschel
Independent Scentsy Consultant
916-206-1151 (cell)
nini95626@sbcglobal.net
nini.scentsy.us
“Scentsational Scents with Nini”
Private Facebook Page:  https://www.facebook.com/groups/272770334027562/
“NV Wickless Scents & More” Facebook Public Page:  www.facebook.com/pages/category/Product-Service/NV-Wickless-Scents-More-125248947558448/

Braille Wear

Totes, Aprons, and accessories with tactile embroidered Braille and/or print and tactile images. Ready-made items and custom items available. Fun and unique gifts for everyone!

Terry Keyson
805 338 9853
braillewear.shop
Braillewear4u@gmail.com
Instagram: www.instagram.com/braillewear4u

Glam Canes

We don’t sell canes, we sell confidence

Arthur Gwynne
www.glamcanes.com
team@lachimusic.com
Instagram: www.instagram.com/glamcanes

Blind Girl Designs

Whimsical white cane prints on aprons, totes, Tshirts and hoodies! Great holiday gifts!!!

Tricia Waechter
862-448-1011
blindgirldesigns.com/
tricia@blindgirldesigns.com
molly@blindgirldesigns.com
Facebook: https://www.facebook.com/blindgirldesigns
Instagram: https://www.instagram.com/blindgirldesigns/ 
Tik Tok: https://www.tiktok.com/@blindgirldesigns

Elegant Insights Braille Creations

A distinctive, handcrafted collection of jewelry, gifts, and accessories, embossed in braille or with precision engraving. Get your sparkle on!

Laura Legendary
702-605-1265
ElegantInsightsJewelry.coml.legendary@elegantinsightsjewelry.com
customer.service@elegantinsightsjewelry.com
Facebook: www.facebook.com/Elegant.Insights
Twitter: @ElegantInsights
Instagram: www.instagram.com/elegantinsights

GuideLights and Gadgets, Inc.

Mystery bags, leather bags, just about every kind of bag, our talking medical products, and yes, we are also drowning in headphones, too.

Barry Scheur
(617) 969-7500
barry.scheur@gmail.com
www.guidelightsandgadgets.us/

Here are the Zoom dial in numbers:

Dial by your location
• +1 719 359 4580 US
• +1 253 205 0468 US
• +1 253 215 8782 US (Tacoma)
• +1 346 248 7799 US (Houston)
• +1 669 444 9171 US
• +1 669 900 6833 US (San Jose)
• +1 301 715 8592 US (Washington DC)
• +1 305 224 1968 US
• +1 309 205 3325 US
• +1 312 626 6799 US (Chicago)
• +1 360 209 5623 US
• +1 386 347 5053 US
• +1 507 473 4847 US
• +1 564 217 2000 US
• +1 646 931 3860 US
• +1 689 278 1000 US
• +1 929 205 6099 US (New York)

Meeting ID: 857 6266 5835
Passcode: 896473

Find your local number: us02web.zoom.us/u/kQt3pZ4P

Be sure to use the tag #LetsGoShopping when posting about the event. Ready for a little retail therapy? Let’s Go Shopping!

LL

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Call for artists, crafters, and small business entrepreneurs: Showcase your products during this online event.

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Uh, oh…It’s that time of year again! Each year around early fall I begin planning for my annual holiday program called Let’s Go Shopping. Let’s Go Shopping, or LGS, is an online, accessible, virtual mall crawl that connects small businesses with the customers who need them. The entire live event, which takes place over two days, is recorded and published over the long black Friday/cyber Monday weekend to give vendors an additional boost, and to provide another shopping opportunity for those who may have missed all or part of the live program. Think of it like an audio only version of QVC or the Home Shopping Network.

For 2024, Let’s Go Shopping is scheduled for Friday, November 8 and Saturday, November 9. The day usually begins early, and runs until evening West Coast time. Each vendor has their own scheduled time slot, and attendees simply log in using the Zoom platform. LGS is a great way for attendees to get all their holiday shopping done from the comfort of their couch. If they cannot get to the mall, we’ll bring the mall to them!

Interested in joining the event as a vendor?

Image of 3 colorful shopping bags with holiday designs such as snowflakes and ornaments, and printed with the words, "Let's Go Shopping!"

This year will be the 9th Let’s Go Shopping holiday showcase, and in an effort to keep our vendor lineup fresh, fun, interesting, and exciting, I’m always searching for great new products offered by small business entrepreneurs. If you think your business might be a good fit for the event, check out the links below to get started.

The first link is for our opt-in announcement list. This group list is the repository for all promotion pertaining to Let’s Go Shopping, and all participants, whether attendees or vendors, are required to sign up. Go here:

Select this link to go to the Let’s Go Shopping main information page.

Let’s Go Shopping is a by-invitation event, so when you select the link, follow the instructions to contact me, and I’ll reach out so we can chat about your business. Not all businesses are eligible to participate, so we’ll need to make sure your business meets our guidelines. Further, while LGS is free for attendees, there is a registration fee for vendors that covers the costs associated with promoting the event.

Finally, if you would like some idea as to how the event recording will sound, here is the link to last year’s Let’s Go Shopping extravaganza:

Follow this link to listen to the 2023 LGS recording.

LGS has proven to be a popular shopping experience for our attendees, many of whom are people with disabilities. If you are an artist, crafter, or small business entrepreneur selling holiday appropriate gifts for any age, then please opt in to our groups list. Want to refer a friend? Feel free to pass along all the details and encourage them to apply. It’s a great way for micro businesses to build a following and enhance holiday sales.

I look forward to hearing from you!

Sparkle on…

Laura

Posted on

The Dog Days of Summer shopping event is back for 2024!

Feeling a bit restless? A little bored? Getting tired of the relentless summer heat? Need some down time before you have to face back to school chaos? The malaise associated with this time of year is referred to as the dog days of summer. It’s the time of year when the so-called “Dog Star,” Sirius, appears brightest in the sky, summer is beginning to feel a little long, and even dogs avoid activity during the hot, sultry season. If you could use a pick-me-up, I’ve got the perfect solution: Join me for the Dog Days of Summer shopping event!

When: Saturday, August 17th, from 10 AM Pacific time, 1 PM Eastern. Duration: 3 hours.

Photo of our Put On The Dog necklace and matching earrings set on a purple background.

Here’s your invitation to the annual Dog Days of Summer shopping event!

Calling all dashing doggies, pampered puppies, furry friends and the people who love them! The annual Dog Days of Summer shopping day is right around the corner! Sniff out some great deals on toys, travel essentials, jewelry, gifts,, and accessories for both you and your canine companion. Whether you need a distraction from the summer heat, or you want to get a head start on holiday shopping, tune in to this wag-worthy event. Please share the details with all your two and four-legged friends!

Time: Aug 17, 2024 10:00 AM Pacific Time, 1:00 PM Eastern (US and Canada)

Join Zoom Meeting
us02web.zoom.us/j/85408558449?pwd=cTrDeZeKUJG5FrZpo8fAK7laMd8yv5.1

Meeting ID: 854 0855 8449
Passcode: 0GuxVm

—

One tap mobile
+16694449171,,85408558449#,,,,*939127# US
+16699006833,,85408558449#,,,,*939127# US (San Jose)

—

Dial by your location
• +1 669 444 9171 US
• +1 669 900 6833 US (San Jose)
• +1 719 359 4580 US
• +1 253 205 0468 US
• +1 253 215 8782 US (Tacoma)
• +1 346 248 7799 US (Houston)
• +1 507 473 4847 US
• +1 564 217 2000 US
• +1 646 931 3860 US
• +1 689 278 1000 US
• +1 929 205 6099 US (New York)
• +1 301 715 8592 US (Washington DC)
• +1 305 224 1968 US
• +1 309 205 3325 US
• +1 312 626 6799 US (Chicago)
• +1 360 209 5623 US
• +1 386 347 5053 US

Meeting ID: 854 0855 8449
Passcode: 939127

Find your local number: us02web.zoom.us/u/keHQWhoqSw

See you Saturday! Woof!

Laura