Beginning with this post, I’ll be writing an occasional series called “On The Drawing Board,” in which I’ll describe plans for new jewelry and accessories launching soon. As I have more ideas than I have days left in my life, some of these ideas may come to pass, others may not. Elegant Insights customers are a great source of inspiration for me, as custom jewelry requests sometimes result in a new item, or even a new product category. I’ve already kicked things off, starting on the first day of summer, with two new products, the Summer Solstice Sundial Purse Charm and the Summer Solstice Cloisonné Drop Earrings. Check out our “What’s New” category to shop our latest designs.
For the rest of this season, though, I’m working on two new jewelry items for the Suddenly Summer collection, which features a sea life motif. Both pieces are for around your neck, and both can be worn multiple ways. I love to give my customers a way to stretch their jewelry-buying dollar, so when I can come up with convertible or interchangeable jewelry ideas that work with the design theme, it’s fun for me, and adds value for my customers. An example of this is our #YouDoYou category, which lets you be the jewelry designer. In this instance, I’ll be adding a new enhancer pendant to our inventory, using the pearl color palette of peach, shell pink, and beach sand that I’ve used for the other jewelry items in the Suddenly Summer Collection. An enhancer pendant is a great way to switch things up with different chains or pearl strands, as the hinged pendant bail can be opened, clipped onto a chain you already own, and then snapped securely closed. When you want to change the look, just move the pendant to a different chain, or even a leather cord or ribbon, for fresh summer style. For a more elaborate design, I’m working on a triple strand necklace that can be worn multiple ways to suit any neckline. The triple strand necklace will showcase the same soft, seaside colors as the rest of the collection, plus a few marine themed charms. I hope to have both of these items available in July.
In August, in celebration of the “dog days of summer,” I’m planning a special event. You really need a special event that time of year, as mid-August is referred to as the dog days for a reason. There are no holidays, summer is blistering hot, and getting long, and unless you’ve jetted off to a fabulous vacation (lucky you), there’s not much going on. So, I’m working on a virtual shopping event showcasing a few vendors who offer products specifically for service dog handlers, pet parents, or just anyone who loves dogs. Elegant Insights offers several items in a doggy motif, but I’ll be rolling out a brand new Sublime Vine wine glass charms set during the event. It’s already finished, and I don’t mind telling you, it’s absolutely adorable. I can’t wait to share it with you. There will be lots of other wonderful dog-related items presented, though, not just jewelry, as I’ve invited several dog-related businesses to join me, each of which specializes in great gear just for your four-legged friends.
Finally, I’m planning on a customer appreciation event that I hope to roll out soon. The date is to be determined, but you’ll hear all about it when the time comes. So, join Elegant Insights all summer long as we launch new items, special sales and shopping events.
Sparkle on!
Laura